Over the weekend I ran into a friend who said the company she recently started working for was having trouble filling positions with qualified candidates. She also mentioned that a lot of their top talent was being poached or just leaving for a better commute. A better commute!? In this economy!? I was a bit taken a back by the conversation to be honest. This is new up and coming email marketing firm and from what I’ve heard, it’s a great place to work and the pay isn’t that bad either. So what gives? Are the rumors about how great it is not stacking up to reality? I wondered what the employees were really thinking about this place, so I went to their careers site to find out. Guess what? No videos. I guess I wasn’t too surprised, video is still considered a “nice to have” by some and using video to recruit new employees is still just catching on. So, how can you use video to compete for top talent in today’s globally connected market place? And why should you consider trying it out even if your employees aren’t,..well,..happy? Let’s discuss.
For many companies today, saying that their employees are their most valuable asset isn’t enough. In order to attract and retain top talent, you don’t only need to say your people are your most valuable asset, you need to treat them as though they are. Perhaps Google set the bar too high years ago with their on-site laundry service, volleyball courts, daycare and spiral slide accessible cafeteria. So do you need free on-site pet grooming and napping pods to keep your employees happy? Probably not, but If you’re reading this and wondering how it feels to work for you, it might be time to ask.
Take a moment and think about this. If you asked your employees to make short videos about what it’s like to work for you or what it’s like to work on a specific project for your company, what would they say? Do you think you would put those videos on your careers site? Keep this in mind; just as you’d want your customers to say nice things about your products or services and recommend you to a friend, it’s even more important in today’s highly competitive job market for your employees to say nice things about you as an employer as well. No one wants to work for a company that sucks the life out of them each day and they certainly wouldn’t want to recommend a talented friend to come work there.
Show your people that they are indeed your most important asset. Ask them to share their story, give them a voice, or better yet, give them a camera and see what happens. Either way you’ll learn a lot about your culture, the people who work for you and who knows, you might end up with a great recruiting tool.
While poking around for some examples to share with you, I looked at many career sites and watched a bunch of videos. I found a lot of great content, even companies like wal-mart and Starbucks are getting in on the action. One that I was really impressed with though was Facebook. Below is a video much like some of their others. Employees talking passionately about the projects they are working on and how amazing it is to work there. I’ll also mention that the video looks great, it’s shot/edited well and the music keeps it moving. You might be saying to yourself, well of course Facebook has great stories to tell, it’s Facebook. I’d argue that you don’t have to be Facebook to have good moral and inspired employees working for you. Take Southwest airlines for example. It was ranked number one last year as the best place to work. These are employees that basically can’t get through a day without getting yelled at because of the weather and over sized luggage, yet Southwest airlines isn’t afraid to spotlight their employees. If you take just one thing away from this post today let it be this, no one can help tell your story more authentically than the people who work for you.
So if you find yourself with a bunch of under qualified candidates knocking at your door, or a line of employees looking to walk out of it, it might be time to find out why. Perhaps a few videos could put you on the right path.
Check out Facebook’s career site here to see more.